Rustic interior design ideas for UK homes.
Rustic is warmth from materials: rough wood, stone, linen and clay, in a room that feels like it was furnished over time. It suits cottages and country homes, and it suits London kitchens more than people expect.


How to get the look
Wood is the base, and the rougher the better: a scrubbed table, open shelves, a beam if you have one. Walls in a warm off-white or a soft earth colour, floors in stone or wide boards, and textiles in linen and wool with a bit of pattern. Add ceramics, baskets and a few things that look used. Modern lighting in black or brass stops it becoming a period piece.
The Rustic palette
Materials that carry it
- Rough sawn and reclaimed wood
- Stone and terracotta
- Linen and wool
- Glazed and unglazed ceramics
- Wrought iron and blackened steel
If you only do one thing
Common questions
Does rustic work in a modern flat?
As a kitchen or dining style, yes. Keep the architecture as it is and bring the materials in through the table, shelves and textiles.
What colours are rustic?
Warm off-whites, earth tones, sage and stone, with black or brass in the metalwork.
Is rustic the same as farmhouse?
Farmhouse is the American cousin, whiter and more decorated. Rustic is rougher, darker and more about the materials.
Your room, in Rustic.
Send us photos and tell us what you want to keep and what you want to spend. We send back a photo-real picture of your own room in this style, the exact colours, and every piece priced and linked to a UK shop. £150, charged only when your plan arrives.
Start your room